This product line makes up the majority of the cosmetics that we use in our own homes. We are thrilled to be partnered with Beautycouunter because each product is tested for safety, free from thousands of harmful toxins, cruelty free, safe for our health and the planet, and they actually work! At Balanced Friends we are passionate about voting with our dollar to create change in the world and spending our dollar on these products does more good for the world than you might think! We love the products, but it's really the companies mission that keeps us around. Their mission is to get safer products into the hands of everyone! How great is that?! Beautycounter fights for safer cosmetic laws here in the states and are leading the better beauty movement. We love supporting their fight to make safer beauty the norm for all of us!